PRESS RELEASE 7/3/17
SOUTHLAKE, Texas – July 3rd, 2017 – Diogras, Inc is happy to announce its recent membership with NPA as it launches its first product to market, Vark – The Smartest Way to Valet (www.VarkNow.com). The membership with NPA solidifies our commitment to the parking industry and the belief that the valet experience could use some innovation.
“NPA is the nation's leading parking trade group and we are excited to be a part of a premier organization that is so well respected in the industry.” said CEO of Diogras, Valerie Noblitt.
With the first patent-pending end-to-end mobile valet solution we look forward to partnering with operators, hotels, casinos, restaurants, arenas, hospitals and many others as we look to transform the valet industry. Vark is making the valet journey for both end customers and operators mobile and modern to deliver a first-class customer experience as soon as they arrive to a property.
“With a lot of industries being transformed by technology and increased mobility, consumers are expecting digital tools to transform their experience – valet needs to be one of them. Vark's customer app facilitates common and concise usage across multiple locations whether they're traveling out of town on business or going out to dinner at home.” said Kris Nickell, Director of Product Sales and Marketing, Diogras.
Additionally, the ability for in-app payment was key. Consumer Credit reports that nearly 80% of consumer spending was cashless and just 14% use cash for regular day-to-day purchases. With Vark, we feel that our increased usage throughout the industry will make valet more accessible to the public and thus the industry could see an increase in valet business.
Let Vark help you deliver a first impression and last impression that’s worth talking about.
Vark – The Smartest Way to Valet
About Diogras, Inc and Vark
Diogras is an IT Services and Consulting company with over 15 years of experience working with Fortune 500 companies bridging the gap between business and technology. We provide our clients with expert technical consulting to address needs from custom software development to modernizing legacy applications to meet the demands of the digital world. Our unique approach to engagements, leveraging our mature Agile practices, allows us to deliver high-quality, high-value solutions at the speed of business.
With Vark, we took a deliberate approach to customer experience and the journey of both the end customer (those that valet their vehicle) and the valet operators. In many cases, Valet is the first impression when arriving at a location, so offering a great customer experience is critical to the impression guests have of your business. After many business trips to conferences and events, enough was enough with bad valet experiences. One particularly painful experience included a trip to Las Vegas with 6+ hours spent in the “valet process” either trying to drop off or pick up a vehicle over the course of 4 days. With our technical expertise, we set off to solve the problem of “First Impressions are the Last Impressions.”
For more information on our patent-pending valet solution visit us at